purple | a food shoot

I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it.
— Alice Walker

Lately, the grocery store's produce section looks as colorful as Willy Wonka's Chocolate Room. From crazy colored cauliflower to purple sweet potatoes, the vibrant mashup of red + blue is oozing out everywhere you look. It's impossible not to be captivated by this hue and the many characteristics it embodies: equality, courage, royalty, mystery, + imagination.

Purple food is a rising trend across the country as our population becomes more health-conscious. It has come a long way from last years açai bowl trend (not hating, I love those wildly colored smoothie bowls just as much as you do) and is making its way into the spotlight of our winter farmers' markets and our local grocery stores. Full of antioxidants and densely rich with nutrients, you can find purple foods in the produce + grain sections of your markets. 

And let's face it, purple food is tasty and sexy.